241 - Best Marketing Strategy for a Detached Community

Additional Instructions:

Please answer the following questions below. Do not exceed 500 words total for all answers.

DO NOT mention name of builder or community.

1. What challenges were faced and how were they overcome?
2. What unique approach to your specific target market was used and how did you position your community to gain the competitive edge?
3. What were the results?

Entry Information:

Name of Community: This is how the name will appear on the SAM Award.

City/Town:

Builder/Developer: This is how the name will appear on the SAM Award.

Local Association: Select a Local Metro Northern Shore South

Builder/Developer Address:

City:

State:

Zip:

Marketing Director:

Date of Opening:

Total Number of Units in Community:

Units Sold/Rented from Date of Opening:

Target Market

Target Market: Select All That Apply

Hold down the Ctrl key to select more than one category

Active Adults Affluent Professionals Childless Couples Empty Nesters First Time Buyer First Time Move Up Large Families Move Down Buyer New York City Commuters Second Time Move Up Second/Vacation Home Buyer Young Families Young Professionals

Community Information

Number of Units:
Numbers Only

Average Base Price/Rent of Community:
Numbers Only (Determine average price by adding the lowest and highest sales price of homes during eligibility period and divide by two)

Essay:

Add SAM Entry

 

Your Information:

,

Judging Criteria:

Creativity of strategy specifically related for target market, site difficulties, goals and results.

Submission Requirements:

Completed Marketing Strategy Form (it is imperative all three questions are answered in 500 words or less) and a word document of strategy on a flash drive. Do not mention name of Builder or Community.

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