Call for Entries

241 - Best Marketing Strategy for a Detached Community

Additional Instructions:

Please answer the following questions below. Do not exceed 500 words total for all answers.

DO NOT mention name of builder or community.

  1. What challenges were faced and how were they overcome?
  2. What unique approach to your specific target market was used and how did you position your community to gain the competitive edge?
  3. What were the results?

Entry Information:

This is how the name will appear on the SAM Award.
This is how the name will appear on the SAM Award.

Target Market

Select All That Apply
Hold down the Ctrl key to select more than one category

Community Information

Numbers Only

Numbers Only (Determine average price by adding the lowest and highest sales price of homes during eligibility period and divide by two)


Current Entry Names:

Your Information:


Judging Criteria:

Creativity of strategy specifically related for target market, site difficulties, goals and results.

Submission Requirements:

Completed Marketing Strategy Form (it is imperative all three questions are answered in 500 words or less) and a word document of strategy on a flash drive. Do not mention name of Builder or Community.

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