240 - Best Marketing Strategy for a Mid-Rise/High-Rise Community
Please answer the following questions below. Do not exceed 500 words total for all answers.
DO NOT mention name of builder or community.
- What challenges were faced and how were they overcome?
- What unique approach to your specific target market was used and how did you position your community to gain the competitive edge?
- What were the results?
Current Entry Names:
Judging Criteria:Creativity of strategy specifically related for target market, site difficulties, goals and results.
Submission Requirements:Completed Marketing Strategy Form (it is imperative all three questions are answered in 500 words or less) and a word document of strategy on a flash drive. Do not mention name of Builder or Community.
Please fill out the form with your question and we will get back to you shortly.